"Roofing Tile Industry Trends In 2O22”

”ROOFING TILE INDUSTRY TRENDS IN 2O22”

In 2021, the price of raw materials fluctuates greatly in the post- epidemic era,  sea freight rates remain high,  and some hot markets are facing economic recession.  The epidemic has intensified the shuffling and consolidation of the roofing tile industry. The reorganization and acquisition of some major foreign brands and the exit of some domestic brands will also result in a large number of materials companies having to seek transformation and change of business.

1. THE  MARKET WILL  USHER  IN A  LAGGING OUTBREAK

With the gradual control of the epidemic and the restart of foreign projects,  it is estimated that some market demand will be released. The overall demand will increase compared to 2021. Focusing on the Red Sea market, like Nigeria, which has been hurt by low-price and low-quality products,  consumers will increase their requirements for product quality and increase their price budgets. Regarding the secondary Red Sea market, as the market gradually recovers, the original sales channels will appear new growth points,  and the possibility of new entrants in the market is relatively high. To maintain product quality stability, the differentiated market strategy will be passivated to a  certain extent to compete. To Maintain stable sales growth.

2.  NEW OPPORTUNITIES EMERGE AND COMPETITORS DECREASE

In the post-epidemic era, the market environment is turbulent, and the epidemic will accelerate the reshuffle of the roof tile industry.   Natural selection,   survival of the fittest.   Some Companies lacking resilience,  crisis awareness,  and risk-resistance capabilities have collapsed; the exit of some brands will also result in a large number of materials vendors having to seek transformation and change businesses. In general, there will be new gaps in the market. Not many people will survive and there will be fewer competitors.

3. FUTURE COMPETITION DEPENDS ON SERVICE

Service is more important than the product.  Many people think that product is the core.  When customers buy a  product,  they not only buy the product itself but also hope to get reliable and thoughtful service after purchasing the product. The product is only a guarantee for people's basic needs, but in the end, it must be the service that makes the customer trust and place the order.

The epidemic has allowed customers to develop the habit of "Stay at home", which requires more complete and proactive services,   especially in the building materials industry. It will be particularly important to be able to provide "one-stop speed dating" services.  In the future,  those who can provide consumers with high-quality products and proactive services will eventually win.

4. EXPAND THE NEW ONLINE MARKETING MODEL

The impact of the epidemic has prompted customers' consumption needs and decision-making scenarios to tend to be online, and online marketing will become the future trend of the industry. How to enhance online operation capabilities, develop online marketing, and expand customers will become the most important thing for companies to pay attention to.

5. BRAND EMPOWERMENT

Professional brand planning, creative design, publicity, and promotion team,  establishing brand reputation; integrated marketing, building a product library shared by city partners,  and using the brand as product quality and service endorsement. If you own a brand, you have the right to set prices. Create a corporate brand. Establishing an image of product quality is an important means for companies to break through from homogenization.